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The Brien Center 100+ Campaign

The Brien Center’s 100+ campaign required a cohesive visual identity, brand strategy, and supporting materials. As the largest behavioral health provider in Berkshire County, with over 25 locations, The Brien Center has been serving the community for more than a century. The campaign's visual identity and content were designed to capture the care and compassion they bring to the people of Berkshire County.In collaboration with Katalyst, the branding was launched through print, billboards, and digital platforms, culminating in a 100+ celebration event at the Colonial Theatre in Pittsfield, MA.